If you’re looking to boost website traffic, email marketing remains one of the most powerful strategies available. Despite the rise of social media and other digital channels, email continues to deliver impressive results for businesses of all sizes. Finding the best email marketing tools to drive website traffic can transform your online presence and help you connect with your audience more effectively. In this comprehensive guide, we’ll explore the best email marketing tools to drive website traffic, examining their features, benefits, and how they can help you achieve your marketing goals. Whether you’re a small business owner, blogger, or marketing professional, understanding these tools will help you make informed decisions about your email marketing strategy.
Why Email Marketing Still Matters for Website Traffic
Before diving into specific tools, it’s essential to understand why email marketing remains such an effective and compliant channel for driving traffic to your website. Following best practices ensures you respect subscriber privacy, adhere to regulations such as GDPR and CAN-SPAM, maintain trust, and avoid penalties.
Email marketing boasts an average return on investment of $42 per dollar spent, making it one of the most cost-effective marketing channels. When someone subscribes to your email list, they’re permitting you to communicate with them directly. This relationship is valuable because these subscribers have already shown interest in what you offer.
Your email List
Additionally, you own your email list. Social media platforms can change their algorithms overnight, potentially cutting your reach dramatically. With email, you maintain control over your audience and how you communicate with them. It makes email an essential foundation for any traffic-driving strategy.
Understanding what makes an email marketing tool great for driving traffic can help you feel more confident in selecting the right solution for your needs, empowering your marketing decisions. Not all email marketing platforms are created equal. The best email marketing tools for driving website traffic share several key characteristics that make them particularly effective at attracting visitors to your site.
First, they offer easy-to-use design features that help you create compelling emails that people actually want to click. It includes drag-and-drop editors, professional templates, and the ability to add eye-catching images and buttons that encourage clicks.
Second, great tools provide powerful segmentation capabilities. This means you can divide your email list into smaller groups based on interests, behaviour, or demographics, then send targeted messages that are more likely to drive clicks. Someone who clicked on a blog post about gardening tips is more interested in content about plants than in cooking recipes.
Powerful analytics and segmentation capabilities can help you feel more in control by showing you what content truly drives traffic and enabling you to tailor your messages effectively.
Automation features are crucial because they can make you feel supported and less overwhelmed, knowing your campaigns can run smoothly and consistently bring visitors back to your website.
Mailchimp: The Popular Choice for Beginners
Mailchimp has become almost synonymous with email marketing for good reason. As one of the best email marketing tools to drive website traffic, it offers an excellent balance of user-friendliness and powerful features that help businesses grow their web traffic effectively.
The platform’s intuitive drag-and-drop email builder makes it easy for anyone to create professional-looking emails without design experience. You can choose from hundreds of templates optimised for different purposes, whether you’re promoting a blog post, announcing a sale, or sharing company news. Each template includes customisable call-to-action buttons that make it simple to direct traffic exactly where you want it.
Mailchimp’s segmentation features allow you to target specific groups within your audience. You can segment based on purchase history, email engagement, location, and dozens of other criteria. This targeting capability means you can send highly relevant content to each segment, dramatically increasing the likelihood that recipients will click through to your website.
The platform also includes comprehensive analytics that track not just open and click rates, but also which specific links in your emails are getting the most attention. This intelligence helps you understand what content drives traffic most effectively, allowing you to refine your strategy over time.
For those just starting, Mailchimp offers a free plan that includes basic email marketing features for up to 500 contacts, making it an accessible option for small businesses and bloggers looking to build website traffic without a significant upfront investment.
Constant Contact: Built for Small Business Growth
Constant Contact stands out among the best email marketing tools for driving website traffic because it’s specifically designed for small businesses. The platform emphasises ease of use while providing powerful traffic-driving features that help companies to grow their online presence.
One of Constant Contact’s strongest features is its extensive library of professionally designed templates. These templates are organised by industry and purpose, making it easy to find designs that align with your brand and goals. Whether you’re promoting a new blog post, announcing an event, or sharing a newsletter, there’s a template designed to drive clicks and traffic.
The platform excels at list-building tools, which are crucial for long-term traffic growth. Constant Contact provides easy-to-create signup forms that you can embed on your website, share on social media, or display as pop-ups. Growing your email list means expanding your ability to drive consistent traffic to your site.
Constant Contact also offers excellent customer support, including live chat, phone support, and extensive educational resources. This support is valuable when you’re trying to optimise your campaigns for maximum traffic. The company provides training webinars and tutorials specifically focused on driving website visits through email marketing.
The platform’s event marketing features are handy for businesses that host webinars, workshops, or other events on their website. You can create event invitations, manage RSVPs, and send reminder emails that direct attendees to your event landing pages, driving significant, targeted traffic.
ConvertKit: Perfect for Content Creators and Bloggers
For bloggers, podcasters, and content creators focused on building website traffic, ConvertKit is often considered one of the best email marketing tools. The platform is designed specifically for creators who need to bring readers back to their content consistently.
ConvertKit’s tagging and segmentation system is incredibly sophisticated yet surprisingly easy to use. As subscribers interact with your emails and website, the system automatically tags them based on their interests and behaviour. It allows you to send highly targeted emails promoting specific content that you know will interest each segment, resulting in much higher click-through rates.
The visual automation builder is another standout feature. You can create complex email sequences that automatically send the right message at the right time based on subscriber behaviour. For example, you might set up an automation that sends different blog posts to subscribers based on which opt-in form they used to join your list, ensuring that every email is relevant and likely to drive clicks.
ConvertKit also makes it extremely easy to add customisable opt-in forms anywhere on your website. These forms can be displayed as pop-ups, slide-ins, or embedded within your content. The platform provides A/B testing for these forms, helping you discover which versions convert visitors into subscribers most effectively, ultimately growing your ability to drive traffic through email.
The landing page builder included with ConvertKit is particularly valuable for content creators. You can quickly create dedicated landing pages for lead magnets, courses, or other content offerings, then use email to drive traffic to these pages and convert visitors into engaged audience members.
ActiveCampaign: Automation Powerhouse for Traffic Generation
ActiveCampaign sits at the more advanced end of the best email marketing tools for driving website traffic, offering sophisticated automation and personalisation features that can significantly boost your website visits when used effectively.
The platform’s automation capabilities are potent. You can create complex workflows that send different emails based on how subscribers interact with your previous messages and website. For instance, if someone clicks on a link about a specific topic in one email but doesn’t visit your website, you can automatically send follow-up content on that topic, increasing the chances they’ll click through.
ActiveCampaign’s site tracking feature is particularly valuable for driving traffic. Once installed on your website, it tracks which pages subscribers visit, how long they stay, and what they click on. You can then use this information to send perfectly timed, highly relevant emails that bring them back to your site. If someone visits a product page but doesn’t make a purchase, you can automatically send them related content or special offers.
The platform’s split testing capabilities extend beyond simple subject line tests. You can test different email content, send times, and even entire automation sequences to discover what drives the most traffic to your website. This continuous optimisation ensures your email campaigns become more effective over time.
ActiveCampaign also includes a built-in CRM system that helps you better understand your audience and create more targeted campaigns. By understanding where subscribers are in their customer journey, you can send emails with content and offers that are most likely to drive relevant traffic to your site.
GetResponse: All-in-One Marketing Platform
GetResponse deserves recognition as one of the best email marketing tools for driving website traffic because it goes beyond basic email marketing, offering a comprehensive suite of traffic-generating features in a single platform.
The platform includes a sophisticated autoresponder system that can nurture subscribers over time with a series of emails designed to build interest and drive repeated visits to your website. You can create welcome sequences, educational series, and promotional campaigns that automatically keep your audience engaged and clicking through to your content.
GetResponse’s webinar functionality is particularly effective for driving traffic. You can host webinars directly through the platform and use email to promote them, send reminders, and follow up with attendees. Webinars typically drive significant traffic to landing pages and related content on your website, making this an excellent way to boost traffic.
The platform also includes landing page and sales funnel builders. It means you can create complete marketing funnels in which emails drive traffic to landing pages that convert visitors into customers or leads. This integrated approach makes it easier to track exactly how email marketing contributes to your website traffic and business results.
GetResponse’s advanced segmentation lets you segment your list by engagement levels, purchase behaviour, and dozens of other criteria. You can identify your most engaged subscribers and send them exclusive content or offers, encouraging them to visit your website more frequently and stay longer when they do.
Sendinblue (Brevo): Budget-Friendly Traffic Driver
Sendinblue, recently rebranded as Brevo, stands out among the best email marketing tools for driving website traffic thanks to its affordability and powerful features. It makes it an excellent choice for businesses and creators on a budget who still want effective traffic-driving capabilities.
One of Sendinblue’s most attractive features is its generous free plan, which allows you to send up to 300 emails per day to unlimited contacts. While this has daily sending limits rather than monthly contact limits like some competitors, it’s often sufficient for small businesses and bloggers starting their traffic-building journey.
The platform’s email designer is user-friendly and includes responsive templates that look great on mobile devices. Since more than half of emails are now opened on smartphones, this mobile optimisation is crucial for driving traffic effectively. If your emails don’t display correctly on mobile, you’re missing opportunities for clicks.
Sendinblue offers SMS marketing alongside email, enabling you to reach your audience across multiple channels. While our focus is on email marketing tools, having the option to send text messages can complement your email campaigns and drive additional traffic when used strategically.
The transactional email features are another bonus. These are automated emails triggered by specific actions, like purchase confirmations or account notifications. You can customise these emails to include relevant links back to your website, turning every transaction into an opportunity to drive additional traffic.
Drip: E-commerce Focus for Traffic and Sales
For e-commerce businesses specifically, Drip is among the best email marketing tools for driving website traffic because it’s built for online stores. The platform specialises in bringing customers back to your site repeatedly to browse and purchase.
Drip’s deep integration with e-commerce platforms like Shopify, WooCommerce, and Magento means it automatically tracks customer purchase behaviour and browsing history. This data allows you to send incredibly targeted emails promoting products that individual subscribers are most likely to be interested in, dramatically increasing click-through rates.
The platform excels at abandoned cart emails, which are crucial for e-commerce traffic. When someone adds items to their cart but leaves without purchasing, Drip can automatically send reminder emails with direct links back to their cart. This specific type of traffic is highly valuable because these visitors have already shown purchase intent.
Product recommendation emails are another powerful feature. Based on what subscribers have purchased or browsed, Drip can automatically generate emails featuring related products. These personalised recommendations feel less like marketing and more like helpful suggestions, encouraging more clicks and website visits.
Drip’s revenue tracking reveals how much each email earns, highlighting which campaigns drive valuable conversions and helping you focus on the content that attracts your most profitable visitors.
AWeber: Reliable Choice for Consistent Traffic
AWeber has been serving email marketers for over two decades, earning its place among the best email marketing tools to drive website traffic through reliable performance and consistent innovation. The platform offers a straightforward approach that’s perfect for businesses wanting proven traffic-driving capabilities without unnecessary complexity.
The email templates in AWeber are designed with conversions in mind, featuring clear calls to action and layouts that guide readers’ eyes to clickable links. This thoughtful design makes it easier to direct traffic exactly where you want it on your website.
AWeber’s autoresponders let you create sequences that keep subscribers returning to your site. Use a welcome series to highlight your top content and drive traffic to key pages.
The platform includes a library of pre-built automation templates called “Campaigns.” These templates are designed for specific goals, including driving traffic to blog posts, promoting products, or nurturing leads. You can customise these templates for your specific needs, saving time while implementing proven traffic-driving strategies.
AWeber also offers excellent deliverability rates, which are crucial for actually getting your emails in front of subscribers. Even the best email content won’t drive traffic if it ends up in spam folders. AWeber’s strong sender reputation helps ensure your emails reach inboxes where they can be opened and clicked.
MailerLite: Simple Yet Powerful for Traffic Growth
MailerLite has gained popularity as one of the best email marketing tools for driving website traffic, offering an excellent balance of simplicity and functionality at an affordable price. The platform proves you don’t need complicated features to drive traffic to your site effectively.
The drag-and-drop email editor is remarkably intuitive, making it easy to create attractive emails even if you have no design experience. The editor includes customisable button blocks, perfect for creating compelling calls to action that drive clicks to your website.
MailerLite’s landing page builder is a standout feature for driving traffic. You can create dedicated landing pages for specific campaigns or offers, then use email to drive traffic to these pages. Landing pages can showcase signup forms, product info, or highlighted content, letting you direct traffic to different destinations per campaign.
The platform’s A/B testing capabilities help you optimise every aspect of your emails to generate maximum traffic. You can test subject lines, content, and send times to boost opens, clicks, and engagement.
MailerLite also includes pop-up and embedded form builders that help you grow your email list directly from your website. The more subscribers you have, the more traffic potential you create with each email campaign. These forms can trigger based on behaviours like time on page or scroll depth, helping you capture interested visitors.
Choosing the Right Tool for Your Traffic Goals
With so many options among the best email marketing tools to drive website traffic, how do you choose the right one? The answer depends on your specific needs, budget, and technical comfort level.
If you’re starting and want something affordable and user-friendly, Mailchimp or MailerLite offer excellent entry points. Both offer free plans with enough features to start driving traffic effectively as you grow.
For content creators and bloggers focused specifically on bringing readers back to their content, ConvertKit’s creator-focused features make it an excellent choice. The tagging system and content-focused templates are designed precisely for this purpose.
E‑commerce businesses should consider Drip or ActiveCampaign for advanced behaviour tracking and targeted product promotions.
If you want an all-in-one solution that includes webinars, landing pages, and email marketing, GetResponse offers comprehensive features that work together seamlessly to drive traffic across multiple channels.
Budget-conscious users who still want powerful features should look at Sendinblue or MailerLite. Both of which offer impressive capabilities at lower price points than many competitors.
Maximising Traffic with Your Chosen Tool
Regardless of which tool you choose from this list of the best email marketing tools to drive website traffic, success depends on how you use it. Here are essential strategies that work across all platforms to maximise email traffic.
First, segment your audience ruthlessly. The days of sending the same email to everyone are over. Use whatever segmentation features your platform offers to divide your list into groups based on interests and behaviour, then send targeted content to each group. Relevant emails get clicked far more often than generic broadcasts.
Second, make your calls to action crystal clear. Every email should have a purpose and an obvious next step. Use prominent buttons, compelling copy, and clear benefits to encourage clicks. Don’t make readers hunt for where to click or wonder why they should visit your website.
Third, test everything consistently. Use A/B testing to learn which subject lines your audience opens, which content they click, and when they engage most. Minor improvements in these metrics compound over time into significantly more traffic.
Fourth, provide consistent value. People unsubscribe from emails that waste their time or fill their inboxes with sales pitches. Focus on helping your subscribers solve problems, learn new things, or be entertained. When your emails consistently provide value, people will eagerly click through to read more on your website.
Conclusion
Email marketing remains one of the most effective ways to drive traffic to your website. Choosing from the best email marketing tools to drive website traffic can significantly impact your success. Each platform discussed in this guide offers unique strengths. Whether it’s Mailchimp’s user-friendliness, ConvertKit’s creator focus, ActiveCampaign’s automation power, or MailerLite’s simplicity.
The key is selecting a tool that matches your specific needs, budget, and technical comfort level, then using it consistently and strategically. Remember that the tool itself is just the beginning. Your success in driving website traffic through email depends on understanding your audience. Creating valuable content and continuously optimising your approach based on results.
Start with whichever tool from this list appeals to you most, and commit to building your email list. And focus on sending emails that genuinely help your subscribers. As your list grows and your skills improve, you’ll find that email becomes one of your most reliable sources of website traffic. Bringing engaged visitors back to your site day after day, week after week.
The best email marketing tools to drive website traffic are those that you’ll actually use consistently. Choose your platform, start building your list, and begin the journey of turning email subscribers into loyal website visitors who regularly engage with your content.
Affiliate Links:
Some links in this article may be affiliate links, meaning they could generate compensation to us without any additional cost to you should you choose to purchase a paid plan. These are products we have personally used and confidently endorse. Please note that this website does not provide financial advice or investment recommendations. You can review our affiliate disclosure in our privacy policy for more information.