You hear it all the time if you have been involved or are involved in the home business or internet business industry: “You need a system to succeed.” I like to take this a step further. You not only need a “system”, but to get the most out of your home business opportunity, you need to have an Automated System. To take that even one step further, your Automated System must hit your prospects from EVERY angle to achieve the highest levels of prosperity. Here you will certainly learn four steps to making home business a true automated system.
Here are four techniques that will increase your earnings with ANY home or internet business opportunity if used on all of your prospects.
Step 1: Create a “capture” or “squeeze” page.
Even if you have no idea what this is. You have almost certainly seen a squeeze page and even been “captured by one. A capture page is simply a page set up to give some brief information about a product or service but then requires the prospect to enter their info to get the full details. It is often a teaser or exciting page to get the opportunity to want to know more. The most effective capture pages touch on the prospects personal or financial needs compelling them to find out more by filling in their information.
Once they do, you own their information for life and can continue to follow up with them or contact them about other offers of services you have no or develop in the future. Capture pages are a MUST to start building your list that you will be able to promote any product or service. A great program that allows even the most novice person to create capture pages in minutes is Lead Page Generator.
Make sure NEVER to LOSE YOUR LIST OF CAPTURED NAMES, ADDRESSES, EMAILS, ETC.
Those highly successful in any home business or internet opportunity have a list of thousands that they have built over the years. Whenever they have a new product, service, or opportunity to promote, they first send it to their list. It gives you a big head start, and if your products, services and opportunities have been successful in the past, your list will follow you everywhere.
It all leads to the second technique to creating an automated system, email autoresponders.
Step 2: Follow up with prospects via email
It is the most straightforward and most recognisable form of follow up. When creating a capture page, you must tie the information form into an autoresponder. It can be done very quickly using services such as AWeber. Now, when a prospect fills in their information, you not only get to keep their data for your list, but now you can follow up with them daily, weekly, monthly without having to lift a finger. Of course, you have to write your email follow up messages ahead of time, but once you have them completed, you are following up with your prospects over and over while doing no additional work.
While email is an excellent tool to make your system automated, it is far too often the ONLY tool people use. It is a huge mistake. Fact is, email follow-up and marketing are becoming far less effective due to spam laws and people filtering their email accounts.
To reach as many people as possible, you need to come at them from different angles.
Step 3: Follow up with a voice broadcasting system
Voice broadcasting gives you yet another method of following up with prospects. It is an excellent tool and, as of late, has been the “new email.” Because email is getting caught by filters and spam control features, it is necessary to try and reach prospects using other methods. Outside of email, voice broadcasting is the easiest and least expensive means of following up.
In addition, voice broadcasting can keep your system automated. You can record a simple message or series of letters, collect the prospects phone number on your capture page and then set up your voice broadcasting software to call them once, weekly, monthly or whatever you choose. There are lots of services to use out there.
Step 4: Postcard follow up
Direct mail is by far the most forgotten means of follow up, but often the most effective. Postcards are a terrific way to make sure that your prospects hear from you. By simply collecting their mailing info on your capture page, you have set yourself up to use an incredible tool that will help increase your sales and income.
A couple of services allow you to set up a direct mail campaign to work just like an email autoresponder. The best service, in my opinion, is PostCardAutoresponder.com. You can input a prospects mailing address and set up a campaign that will send them a postcard once, twice, weekly, monthly, or whatever you choose. Just set it up once and forget it. You can contact a prospect for an entire year on autopilot. You can even create custom postcards for any business, service or opportunity.
Using that simple 4 step plan to creating an automated system for your business will increase sales and income. Plus, you will not only have a computerised system that works for you while you are doing the things you enjoy, but it will contact prospects from every angle, so they are sure to get your message early and often. Remember, it is not always enough to have a system. You need to have an automated system that you can plug each prospect into that will run itself while you focus on building your business.
Finally, if you are looking to learn four Steps To Making Your Home Business A True Automated System, click here to learn everything you need to know about it.