There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should attract the reader and make him read the rest of the advertisement. The headline should be simply catchy. However, various key points should be embedded when deciding on the headline for the ad. Here you’ll certainly learn how to write a good headline for your advertisement.
The Headline Should Catch The Attention
The headline should catch the attention of the eye at first glance. Words in headlines should act as tags for the advertisement. It should say it all about the content that follows. If a company is selling reasonably priced furniture. The headline of their advertisement should be ‘Durable furniture for less price’. This headline will attract the right customers who are on a look out for durable furniture as well as low-cost furniture.
However, if the customers to be reached belong to a category that is interested in decorating their house with beautiful furniture. And aren’t concerned about the price to get the right look, then the headline can be ‘Change how your house looks by our oriental furniture’. If both men and women can use a product, both of them should be referred to in the title, missing out even one of the category is like losing a huge number of potential customers.
The Headline Title
The title should be an instant product seller. According to research, five times more readers read just the headline when compared to those who read the complete advertisement. So the investment is of no use if the title isn’t good enough to sell the product. There can be a possibility that the content of the ad isn’t strong enough. All the harm can be undone by having a powerful headline.
The headline should be centred on the product and not the company that is selling the product. The customer’s interest should be reflected and he should feel that he is directly addressed. Start with ‘you’ and not ‘we’. So, if the client specified on mentioning the company’s name, don’t start the sentence with it. For example, instead of writing ‘Tylenol – solution for sever cold’, write ‘Got sever cold? Try Tylenol’. Never forget to mention the name of the product in the headline. The product name should be of top priority.
The Benefits Of Your products
A snapshot of the benefits of the product should be given in the headline. This is an important quality of a well-phrased headline. The customers look out for advantages when he thinks of buying a product. Keywords like whiter teeth, nutritious cereals, or miraculous growth should be incorporated in the title.
If inculcating all these factors have made the headline long, it should be remembered to write the product advantages in bold. As a picture speaks a thousand words. But care should be taken that the headline should say some part of the story and the visual should say the rest. Don’t repeat the headline or the picture. If you are looking for How to Write A Good Headline For Your Advertisement then click here to learn everything you need to know about it.
The Headline Title Design
Too much of cleverness should not be applied to design a headline. There are nearly five hundred advertisements in a local newspaper on weekends. A regular reader reads the headings of all of them. He will be able to classify between a false heading and a genuine heading. No false promises or information should be included in the headline. Over smart headlines are good for award competitions, but don’t really work with the savvy customers.
The headline should give out a positive feeling to the reader. The negativity should be totally excluded as it not only creates a negative impression. But the mind will also be not receptive friendly. Don’t include any doubtful words like if and but. Conditional phrases are a strict no. The sentence should be in the present tense, instead of the past or future. Finally, you can use how to write a good headline for your advertisement to make more profits.