Building a website is just the beginning. The real challenge comes when you realise that simply having a site doesn’t guarantee visitors will find it. In fact, almost 95% of web pages get zero traffic from Google, leaving countless business owners frustrated and wondering why their investment isn’t paying off. That’s why understanding how to…
You’ve just spent hundreds or even thousands of dollars on a pay-per-click advertising campaign. People are clicking your ads, but somehow they’re not converting into customers. What’s going wrong? The answer usually isn’t your adsโit’s what happens after someone clicks. That’s where understanding the best practices for optimising PPC landing pages becomes absolutely crucial. Your…